People love a good story. A lot of things we do for joy is related to a good story: movies, books, tv shows.
Now if you can tell a good story of your brand, your customers will become more attached to you, and they will appreciate you.
Most business owners usually have one of these two options: No About us or a Poor About us.
Now, why is 'About Us' extremely important?
It helps you connect with your audience on a personal level.
It helps you create more than just a store, it helps you create a brand.
Your brand must have 'Why'.
Why did you start selling these products?
Customers want an answer to that.
People buy a story, not a product.
It is different for every business out there.
You should think:
"Who is my perfect customer?"
"How can I connect with him and reach him on a personal level?"
Tell your customers what inspired you to start your business.
This will set you apart from your competitors.
If you do it correctly you will make a brand and sustainable income for yourself while the others will be out there for a few months, and they will be done.
People buy based on emotions, they buy feeling, comfort. Don't sell the product, sell them feeling and emotions.