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If you want to STOP Losing Money on Facebook Ads you should start doing this…


If you are running Facebook Ads in 2020 and aren't doing this, you are wasting TIME and MONEY.


Do you want to know what we are talking about?


We are talking about rules.


Today we are going to show you the 4 Rules that we like to use when starting with a product, client, or other services.


The First Rules are to protect your spent, at the moment your ads get unprofitable:


Early Pull Out Rule (Adset Level):

If Adset spent 2x your CPA and Purchase < 1 then Turn off adset


Pull Out Rule (Adset Level) :

If Adset spent 4x your CPA and ROAS < target ROAS then Turn Off Adset


Early Pull Out Rule (Ad Level):

If Ad spent 1x your CPA and Purchase < 1 then Turn off Ad


Pull Out Rule (Ad Level):

If Ad spent 2x your CPA and ROAS < target ROAS then Turn off Ad


The next Rules are to turn back on the profitable ads:

You might ask yourself, why should we turn off profitable ads? Here is a quick explanation, the pull-out rule could stop a profitable adset before facebook records the purchase, that's why you should run the safety net rule, to turn those ads back on.


Safety Net:

Turn on Adset if ROAS is > target ROAS and spent > 0.01$


The last Rules are to turn your ads back on the next day that have been turned off:

You want to test adsets like 3-4 days depending on how hard you want to test an audience. The reason you want to restart them because there might be some inconsistency on the a certain day.


Here we use the following rules:


Reset Rule:

Turn on adset if spent yesterday is > $1

These are the rules we always use when beginning with a new account. Based on which strategies we are using at the ad account we adjust my rules and automate them even more.

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