Firstly, it’s 2021, and we obviously don't need to tell how landing pages add value to our conversion rates.
But once in a while, we enjoy gathering our clients, the team (more like friends) over zoom sessions to discuss some basic mistakes people make while optimizing their landing page.
If you still think that landing page is just an element of your overall marketing strategy and doesn't really make a difference, think again!
On average, a typical landing page converts somewhere between 1-3 percent. But the plenty of companies that are optimizing have landing pages that convert in the double digits. Pretty shocking, right?
Enough of the extras, let's dive right into the ocean of 9-step guides!
1. Understand Your Campaign Goals
Don't confuse your visitors and force them to leave the page. Instead, put all your focus on one particular goal, which is your "CTA." What is the call to action? What do you want your customers to do? Is the picture clear now?
2. Write Killer Headlines
It was just yesterday we told the team how attractive and straightforward headings significantly impact your target audience. It's like inviting them over your business!
3. Craft a Compelling Flow of Text
No one will dive into the details if they're not satisfied with your offer outline. Convince them with your gesture!
It's about to get intense from here...
4. Use the Valuable Content
The right content brings out emotions in your prospects. It instantly connects with them if the content which is displayed stands out.
5. Include CTA That Triggers Action
It might just be a button for you, but for your audience, it's the deciding part. Neil Patel (Guru for all of us) always emphasizes action-provoking CTAs.
Are you still there? Because the next one is hands down crucial!
6. Highlight the Right Proposition
Let potential customers know the unique things you have to offer to get their attention. The value proposition should be something extraordinary they get by opting in for your service.
Hear this one out!
7. Loading Time MATTERS
Loading time is a deal-breaker for you. Even if you have to spend millions of dollars on your landing page, but if it doesn't load in a few seconds, your customers are gone! Fix the relevant bugs, so it also helps the SEO.
Coming to an end...
8. Learn from Others
There's no harm in learning from others. In fact your competitors even. Take reference from other's landing pages if you find something worthy there.
Time for a closure.
9. A/B Test Your Landing Pages
To improve your landing page conversion rate for the best, don't skip the A/B test. Adopting a dedicated tool lets you analyze your results better.
We would love to know if this guide helps you at all. Tell us in the comments below!