How To Create A Facebook Lead Generation Ad
A great way to scale your business drastically is having more customers. Old marketing platforms like print marketing, television, radio and billboard all work well if positioned well but it doesn't necessarily mean immediate results. The internet has allowed many businesses to scale faster due to the scaleability factor. You can reach anyone at anytime. Paid Facebook advertising is one of the most effective ways to drastically scale your business. Here is how you can create a facebook lead generation advertisement.
Let's Dive Into The Ads Manager!
Here is backend of Facebook advertising. There are many options you can choose. One can wonder where to even start. For lead generation click on the "Lead generation" option.
Step 1: Starting the Ad
We suggest naming your Ad such as: "Plastic Surgeon Sign Ups". This way you can organize the advertising that you are running.
Step 2: Choose your business page
As you can see above we choose our. business page for the advertisement. This is where you choose yours.
Step 3: Targeting
We are located in the Philadelphia area so for this example we choose to target Plastic Surgeon owners in Philadelphia. Keep in mind this is quick example. We do in depth target market research before choosing who to specifically target. If own a chiropractic you can target individuals with back issues, etc. We do single interest targeting. We choose one interest per advertisement and test which interests perform the best for your business.
Step 4: Placement
You can choose the placements where you want your ad to run on Facebook, Instagram, Audience Network and/or Messenger.
Step 5: The budget
Our clients provide us with their monthly advertising budget so they don't need to worry about this or see but if you're curious how to do it yourself. We start with $5 a daily budget for testing.
Step 6: Facebook Ad Creative
This is one of the most important parts of the advertisement. It can be the difference between acquiring new customers and spending money on no results.
We hope you enjoyed this quick look at how to create a Facebook lead generation advertisement. There is a lot of information that is missing. We would have to write a course or book on this. If you are interested in more information on Facebook lead generation ads click here to learn more.