Facebook launches Shops to bring more businesses online during the pandemic
In a live stream, Mark Zuckerburg said, "If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” he said. “We’re seeing a lot of small businesses that never had online businesses get online for the first time.”
Many small businesses have failed because they have not adapted to the new market. Many E-commerce businesses have seen a skyrocket of sales. Bringing more local businesses online will help them to endure while also creating big new business opportunities for Facebook itself.
This is great for local businesses as it stores users’ payment credentials in a single place that they can then use on any Facebook or Instagram storefront. This makes it easy to have reoccurring customers and especially for small businesses that aren't running paid social media advertising.
Shops will begin rolling out on Facebook today in the United States and are coming to Instagram sometime this summer.
Facebook even plans to add loyalty programs so customers can keep track of your points and rewards.
This is great news for many small businesses as it is critical to use social media in today's market.
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