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๐‡๐จ๐ฐ ๐–๐ž ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ ๐€ ๐Ÿ๐ŸŽ๐ฑ ๐‘๐Ž๐€๐’ ๐ˆ๐ง ๐‹๐ž๐ฌ๐ฌ ๐“๐ก๐š๐ง ๐“๐ฐ๐จ ๐Œ๐จ๐ง๐ญ๐ก๐ฌ ๐‘๐ฎ๐ง๐ง๐ข๐ง๐  ๐€๐๐ฌ ๐…๐จ๐ซ ๐Ž๐ฎ๐ซ ๐๐ž๐š๐ฎ๐ญ๐ฒ ๐’๐š๐ฅ๐จ๐ง ๐‚๐ฅ๐ข๐ž๐ง๐ญ

Updated: Apr 20


We turned $2,400 into $27,588


Yes, I know what youโ€™re thinkingโ€ฆ 10x ROAS? Is this possible? Let us explainโ€ฆ


This is just a friendly sharing on how we got fantastic results for one of our clients, we hope it will give you some ideas or inspiration one way or another. (not to brag or show off)

Some context before we get started:

๐Ÿ‘‰Client is running a beauty/skincare business

๐Ÿ‘‰Client had creative assets but it wasnโ€™t โ€˜optimizedโ€™ to secure the conversion

๐Ÿ‘‰Client was running ads to lead forms but the majority of leads were unqualified or no-show

๐Ÿ‘‰Client had no customer database or warmed up pixel for us to leverage on

๐Ÿ‘‰$1500/month ad spend budget


๐“๐ก๐ž ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐Ÿ๐จ๐ซ ๐ฆ๐จ๐ฌ๐ญ, ๐ข๐Ÿ ๐ง๐จ๐ญ ๐š๐ฅ๐ฅ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž-๐›๐š๐ฌ๐ž๐ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ž๐ข๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐ž ๐ฅ๐š๐œ๐ค ๐จ๐Ÿ ๐ฅ๐ž๐š๐๐ฌ, ๐ฎ๐ง๐ช๐ฎ๐š๐ฅ๐ข๐Ÿ๐ข๐ž๐ ๐ฅ๐ž๐š๐๐ฌ ๐จ๐ซ ๐ฅ๐ž๐š๐๐ฌ ๐ญ๐ก๐š๐ญ ๐ ๐ก๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ.


๐–๐ก๐š๐ญ ๐ฐ๐ž ๐๐ข๐ ๐Ÿ๐จ๐ซ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐€๐๐ฌ:

Shot a promo video of a SINGLE service of theirs we decided to put as the front-end offer.

How did we know what framework or script to follow when shooting the video?


Research. Every niche has itโ€™s own video style that performs well. Research on what your competitors are doing and model success.


(Quick tip on knowing what ads are working well for your competitors is to look into their ad library, if their ad has already been running for quite some time, itโ€™s likely that the ad is performing well).


๐†๐š๐ญ๐ก๐ž๐ซ ๐š ๐ฅ๐ข๐ฌ๐ญ ๐จ๐Ÿ ๐ข๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ ๐Ÿ๐จ๐ซ ๐œ๐จ๐ฅ๐ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ง๐ .

Finding interests to target in the beauty niche is pretty straight forward. However, we have to keep in mind that the CPM might be relatively higher due to the competition in the interest, so we kept a lookout for that.


Facebook works better with bigger data (audiences), so in each Ad Set, our audience size is AT LEAST a million.


We stacked interests of the same category in different ad sets. (e.g. general health, brands, magazines, public figures, etc.)


๐“๐ž๐ฌ๐ญ๐ข๐ง๐  ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐š๐ง๐ ๐ข๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ฌ.

We only had one video asset to run as ads. So what we did was to test different thumbnails to improve the CTR. It wasnโ€™t long before we found the โ€˜winning thumbnailโ€™, which is the one that created the most curiosity and stops the scroll!


We also didnโ€™t need much testing for interest. If the message in your ad copy is good and targets the right audiences, your interests that youโ€™re targeting doesnโ€™t really matter (of course it has to be related though!)


Think out of the box for interest targeting. If youโ€™re selling a facial package and targeting a middle-aged woman, what else could she be interested in besides โ€˜healthโ€™โ€ฆโ€™ beautyโ€™ or โ€˜skincareโ€™?


You could target brands like Dyson. A middle-aged woman will likely be doing house chores right and may be interested in Dyson.


You could also target certain TV shows or TV channels that you think your target audience watches a lot of!


There are 101 ways of testing and finding the sweet spot! Test away!


๐‘๐ž๐ญ๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐ 

We shot a bunch of videos of customer testimonials and ran it as retargeting ads.

๐Ÿ‘‰We ran ads to those who visited our landing page but did not opt-in. (opting in is free)

๐Ÿ‘‰We did not run retargeting to those that opted in but didnโ€™t purchase so thatโ€™s something we could improve on!


We ran VV of those who watched the ad for more than 3 seconds (our retargeting costs increased because of this, so we suggest that you run VV for 25% and above watch rate to target more interested people because the longer they watch, the more interested they are.)


Thatโ€™s it for our Facebook ads, pretty simple, right? We did not use any TOF/MOF/BOF structure (we use this for Ecommerce) because we didnโ€™t want to over complicate our Facebook ads.


๐Ÿ’ฅ๐“๐‡๐„ ๐‘๐„๐€๐‹ ๐Œ๐Ž๐๐„๐˜ ๐ˆ๐’ ๐ˆ๐ ๐“๐‡๐„ ๐…๐Ž๐‹๐‹๐Ž๐– ๐”๐๐Ÿ’ฅ

We had to increase the show-up rate to the physical store. (this is what most service-based businesses have trouble with!)


Leads that opted into the offer were called up within the hour to schedule an appointment. (worst case scenario they will be called within the day).


Our landing page is also optimized to attract qualified leads.


๐ˆ๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ž๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ ๐ญ๐จ ๐ข๐ง๐œ๐ฅ๐ฎ๐๐ž ๐ข๐ง ๐ญ๐ก๐ž ๐Ž๐ฉ๐ญ-๐ข๐ง ๐ฉ๐š๐ ๐ž:

๐Ÿ‘‰VALUE STACK

๐Ÿ‘‰Price Slash

๐Ÿ‘‰Scarcity

๐Ÿ‘‰Countdown Timer (subjective)

๐Ÿ‘‰Benefits

๐Ÿ‘‰Comparison Chart (vs competitors)

๐Ÿ‘‰Before/After (if applicable)

๐Ÿ‘‰TESTIMONIALS

๐Ÿ‘‰FAQ (for answering common objections, not random questions)


We added an OTO after the opt-in which offered a discount if they paid online for the offer! (e.g. if they paid physically in the shop it would cost $100 but if they paid online it will only cost $70!)


By doing this, the leads that purchased online were super qualified with a 99.9% show-up rate because they have already invested in the offer.


๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฌ๐จ๐ฆ๐ž ๐จ๐Ÿ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐š๐ญ๐ฌ:

Scheduled Appointment Rate: 60%

Scheduled Appointments: 109

Show-up Rate: 75%

Pre-paid Appointments: 42 (100% show up)

Upsell Rate: 75% (our client's beauticians were good saleswomen!)


๐‹๐š๐ง๐๐ข๐ง๐  ๐๐š๐ ๐ž ๐’๐ญ๐š๐ญ๐ฌ:

Opt-In Rate: 18%

Purchase Rate: 21%

Total Ad Spend: $2,433

Total Revenue: $27,588


Yes, the percentages are super awesome and almost unbelievable, right? Believe it or not, we have nothing to sell you here.


We only chose one service to promote to avoid confusion. Giving people more options to choose will increase the drop-off rate. FOCUS on only ONE product/offer, thatโ€™s what a funnel is for!


Please feel free to message us for further questions on how you can do this with yours business.

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