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๐€๐ƒ ๐‚๐Ž๐๐˜ & ๐‚๐‘๐„๐€๐“๐ˆ๐•๐„ ๐’๐“๐‘๐€๐“๐„๐†๐˜ ๐…๐Ž๐‘ ๐‡๐ˆ๐†๐‡ ๐‘๐Ž๐€๐’โฃ

Updated: Apr 16


If your ROAS is still not where you want it to be, it could be due to a number of things - but let's make sure it isnโ€™t due to your ad creatives or copy.โฃ


๐‚๐‘๐„๐€๐“๐ˆ๐•๐„๐’:โฃ

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You'll want at least 3-5 creatives, preferably video, if you aren't using video in 2020, what are you doing?โฃ

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Outline the benefits of your products in different ways. Why? Because everyone is different...โฃ


Example: Let's say you're selling tea.โฃ


For one customer they might be sold that the tea makes you hyper-focused.โฃ


Another might be interested because the tea can help with weight loss.โฃ

โฃ

Then someone else might want the tea because theyโ€™ve never seen that flavor of tea before.โฃ


I know absolutely nothing about tea but you get my point... People are different and they might buy your product for different reasons.โฃ

โฃ

๐‚๐Ž๐๐˜ ๐€๐๐†๐‹๐„๐’:โฃ

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Similar to the strategy with creatives, you want AT LEAST 3 copy angles with a HIGH CTR.โฃ


Aim for your CTR to be 3% or higher.โฃ


Most people aim for 1.5% but you need a higher CTR to decrease your CPC. That way the CPM's don't affect you as much.โฃ

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So, here are a couple of formulas for ad copy, you might have to adjust it a bit to fit your brand/niche...โฃ

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>>> ๐…๐จ๐ซ๐ฆ๐ฎ๐ฅ๐š ๐Ÿ:โฃ

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(Insert Clever Hook/Question/Brand Phrase)โฃ

(Social Proof)โฃ

--> Benefit 1โฃ

--> Benefit 2โฃ

--> Benefit 3โฃ

--> (optional) Benefit 4โฃ

(Subtle Scarcity)โฃ

(CTA)โฃ

๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡โฃ

(Link)โฃ

โฃ

>>> ๐…๐จ๐ซ๐ฆ๐ฎ๐ฅ๐š ๐Ÿ:โฃ

โฃ

(Clever Phrase/Hook/Question/)โฃ

(Scarcity + ๐Ÿ˜ฑ)โฃ

(CTA)โฃ

๐Ÿ‘‰ (Link)โฃ

โฃ

>>> ๐…๐จ๐ซ๐ฆ๐ฎ๐ฅ๐š ๐Ÿ‘:โฃ

โฃ

(Social Proof - Quote)โฃ

(Scarcity)โฃ

(CTA)โฃ

๐Ÿ‘‰ (Link)โฃ

โฃ

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There are plenty of other 'Copy Formulas', but they're a lot harder to use in a 'plug and play' way.โฃ If you have further questions please feel free to contact us.

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