𝐀𝐃 𝐂𝐎𝐏𝐘 & 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 𝐅𝐎𝐑 𝐇𝐈𝐆𝐇 𝐑𝐎𝐀𝐒
Updated: Apr 16
If your ROAS is still not where you want it to be, it could be due to a number of things - but let's make sure it isn’t due to your ad creatives or copy.
You'll want at least 3-5 creatives, preferably video, if you aren't using video in 2020, what are you doing?
Outline the benefits of your products in different ways. Why? Because everyone is different...
Example: Let's say you're selling tea.
For one customer they might be sold that the tea makes you hyper-focused.
Another might be interested because the tea can help with weight loss.
Then someone else might want the tea because they’ve never seen that flavor of tea before.
I know absolutely nothing about tea but you get my point... People are different and they might buy your product for different reasons.
Similar to the strategy with creatives, you want AT LEAST 3 copy angles with a HIGH CTR.
Aim for your CTR to be 3% or higher.
Most people aim for 1.5% but you need a higher CTR to decrease your CPC. That way the CPM's don't affect you as much.
So, here are a couple of formulas for ad copy, you might have to adjust it a bit to fit your brand/niche...
>>> 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝟏:
(Insert Clever Hook/Question/Brand Phrase)
--> Benefit 1
--> Benefit 2
--> Benefit 3
--> (optional) Benefit 4
>>> 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝟐:
(Scarcity + 😱)
>>> 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝟑:
(Social Proof - Quote)
There are plenty of other 'Copy Formulas', but they're a lot harder to use in a 'plug and play' way. If you have further questions please feel free to contact us.