3 SEO STRATEGIES THAT GET RESULTS FAST
Updated: Dec 19, 2019
Now, we know what you're thinking..."SEO" and "FAST" are never in the same sentence together. If you go with a guide written by an bad marketing agency (designed so you have to pay them month after month) yes, results take 7-9 months. And even then, you'll be scratching your head over the keywords you're getting traffic for. What if we told you that it was possible to see SEO results quicker?
We've worked with over 100 eCom sites and over 200 "regular" sites in the last 5 years and there are a handful of strategies that when executed, Google reacts too quickly.
Here's 3 of them...
- INTERNAL LINKS -
The process is INSANELY easy to pull off. All it takes is a bit of content on your category/product pages then linking to other targeted pages using that content and a link using the targeted keyword as anchor text.
This allows Google to "flow" from page to page of your site and also having a sense of what the "next" page is about because of the anchor text in the link.
We've seen this cause a lift in rankings a bunch of times, but our favorite was for a medical supply re-seller. They had a brand they wanted on the first page in the worst way and after doing some internal linking we saw the terms go from position 12(page 2) to position 6(page 1) within a month.
- FIX PAGE TITLES -
Few on-page signals matter more to Google than the Page Title. It's one of the first pieces of content Google reads and it's also what Google uses to create links on the search results page.
All it takes is to remove duplicates, shorten any that are over 65 characters, and re-write any that appear to be "keyword stuffed".
One client of ours, a 7-figure fast-fashion site, did this and saw a 13% lift in revenue when we did this alone. The reason was that when we put the site within Google's quality guidelines, this allowed us to rank for more keywords relevant to our categories. More relevant keywords on the first page = more shoppers.
- ANALYZING COMPETITORS -
This one takes a bit of elbow grease, but when it's done, you can see some significant results. Google looks at 200+ signals when ranking websites, and most of them are "see-able".
You can look at your competitor's backlinks, keyword density, website performance, etc. From there, you simply do these tactics "better" and you'll see a lift. We wish I could make this more complicated, but it's really that simple.
We hinted above that Google looks at a bunch of signals, and this is true, but they put different weight on each. So, if you strategically target even just a handful of those items, you're more likely to get to the front of the line.