3 Innovative Dental Marketing Strategies To Grow Your Dental Practice
With 65 million monthly active users, Waze is quickly becoming one of the most popular apps for navigation. That makes it an ideal place to advertise a local business. Using Waze’s ad interface, you can target drivers on the move who are near your business. There are several different ways to run these ads: Zero-Speed Takeover. When a driver stops for 3 seconds or more, you can show an ad over their maps. The ad vanishes as soon as the car starts moving again – but in the meantime, you might just have gained a customer. Advertise on Waze for better dental marketing branded pins. Sponsor your dental practice location on users’ maps. You can include calls-to-action in the ad, like re-routing to your location or saving for later.
Just like Google Search Ads, you can sponsor an ad so that it shows up first in people’s search results. The setup process is similar to AdWords; you choose your ad type, enter your name, location, and creative, and set your monthly budget. Advertising on Waze is an extremely effective way to advertise to a local audience. Even better, you can get them on the go as they’re searching. Sounds like a win/win to me.
2. Use Facebook Lead Generation Ads or Funnels
You can create current offers and provide them to individuals in need of dental services through Facebook targeting. A free evaluation, for example, can be a great way to sign up 500 new customers. This depends on the customer's insurance. Creating other offers like 10% off on their next visit is another great shoo-in for sign-ups. We focus on evergreen campaigns so you won't need to give too much away.
3. Always Include a CTA
This one should become second nature: anytime you send an email or run an ad, always include a call-to-action (CTA). A clear CTA lets the reader know exactly what you expect from them, and in turn, increases the likelihood that they’ll actually do it. Your CTA will vary depending on what you’re promoting, it could be “Sign Up Now!,” “Leave a review today!” or “Stop in today!”Always remember to try and create a sense of urgency, and make your desired action clear. Always Include a CTA for a higher customer turn out.
Luckily, the methods above make it easier than ever to connect with customers. Stay tuned for more methods on how to grow your Dental business drastically.