2 Marketing Tactics to Increase Revenue by 50%
Facebook Advertisement Done by Professionals
The problem is, 62% of small businesses feel like their paid Facebook Ads are failing. You might wonder why? The truth is Facebook Ads are very difficult if you don’t understand what you are doing. Many small and large businesses try boosted posts and have no actual advertising skills or they hire unexperienced advertisers.
We recommend using the CRM – Follow Up Boss which converts your leads and provides you their Full Name, Email and Phone Number for the close.fer to entice the people who didn’t sign up the first time to now sign up for your offer.
This is the Facebook Ad Manager which professional Facebook Advertisers use. You must click on the“Lead Generation” Objective to create a proper ad for new signups!
Create the actual Advertisement- We won’t go into that since that would have to be a course.
Sign up for a CRM software
The problem is, 62% of small businesses feel like their paid Facebook Ads are failing. You might wonder why? The truth is Facebook Ads are very difficult if you don’t understand what you are doing. Many small and large businesses try boosted posts and have no actual advertising skills or they hire inexperienced advertisers.
Customer relationship management is an approach to manage a company's interaction with current and potential customers. It holds the name, email and phone number of your new customers.
Have a salesperson to contact each of the people who sign up for your offer from the Facebook Ad. Thiswill provide you “Foot-in-the-door" with your new customers.
Make sure the salesperson calls, emails within 15 minutes of the sign-up. This will provide a much higher sign-up rate as the offer is still fresh in your customer's mind.
By now you should be converting and sign new customers left and right! (As long as your sales or front desk is contacting the sign-ups) .
Retargeting is key! Follow these steps
Let’s dive into this strategy! We just went over the sign-up new customers and now we want to capture the potential customers who missed out on our offer but have seen it. We will go into more detail on the next strategy guide but this will provide some insight.
Let’s just say a large number of customers sign up now you can upsell them on a higher offer withproviding another great discount which will provide you more profit.
For this example, let’s say you are in the business of Plastic Surgery.
Your Facebook Ad offer is a FREE Consultation on your first walk in session. Your customer now has signed up. They provided you their Name, Email and the Phone number with your consent.
This allows you not only to call and email them for their offer but it now allows you to add them in your future email marketing specials and ads.
Let’s say someone went on your ad and decided to skip on the opportunity. Now we can create a separate Facebook Ad which provides another offer to entice the people who didn’t sign up the first timeto now sign up for your offer.
This strategy is powerful and the majority of the time you will receive more sign-ups from the retargeting ads.
We recommend using the CRM – Follow Up Boss which convert your leads and provides you their Full Name, Email and Phone Number for the close.
Once you get this Facebook System in place you generate constant SIGN UPS. (You will have to change the offer, ads every month just to keep things fresh). You might be shocked how spending $5 a day on Facebook Ads can elevate your business.
Email Marketing is so CRUCIAL
The ability to your previous and current emails from customers is a crucial way to provide more specials, brand awareness, and outreach.
Can you imagine having a large list of customers that are interested in your service or product? They will continue to buy without you having to spend any money.
You want to have a funnel set up in every platform so you can constantly control and feed your customers with a value and you will be given value in exchange.
Our tip is to test sending emails on each day of the week. Look at the open rate and clicks. The most important part is the actual conversion. If sending emails Monday to Friday is providing low sales or more in the door. Make sure to send one offer per week or educate and entertain your customers.
Email Marketing Tip:
Increase your email engagement with "Sender Name." Sender name has a significant influence on subscribers’ decision whether to open an email or not 42% of users first take a look at a sender's name and only then decide if this email is worth opening.
43% of users mark the email as spam based on the sender name only therefore, if you want higher engagement for your email, use a better sender name now let's take a look at the "brand vs personality" Personality- create rapport Brand - create creditability so what's the best way to do it? the answer is to combine both... For example, (Name) at (Brand Name) / (Name)|(Brand Name) by combining both, you can create the best connection with your audience Why should you add a personal name?
Social Media Craze
you see, people need a person to connect with,
someone that they can engage to,
alternatively, someone that they can react to
so think about who is the spoke person of your e-commerce brand?
by combining the personality and the brand...
if your name is well-recognizable and easy to recall, subscribers will be more likely to remember you
overtime, your email engagement (Open rate) will become higher
"to create a rapport, you need to create a personality."
Your goal is to build trust as a branded email sender, which will encourage the recipients to open your email and engage with the content.
Lastly, building trust takes time and, most importantly, relevancy and consistency.
For more please check out www.socialmediacraze.com or message us for your FREE marketing Audit.